About Faith
As a staunch advocate for female empowerment and gender equality, Faith Labija actively engages in outreach activities to address the challenges faced by girls and women in Africa. Faith’s journey is fueled by a deep passion for making a positive impact, and she aspires to influence health policies that benefit women while advocating tirelessly for their well-being.
Transition into Entrepreneurship
Faith’s journey into entrepreneurship is driven by her deep-rooted desire for independence and the opportunity to make a positive impact. As a social impact entrepreneur, she is motivated by the autonomy of being her own boss and the ability to create solutions that transform lives. Inspired by fellow entrepreneurs and surrounded by a supportive network, Faith finds fulfillment in witnessing the tangible results and fulfillment that social impact entrepreneurship brings. Her experiences in menstrual health outreach programs, where she interacts with young girls and provides access to better menstrual hygiene solutions, have been profoundly rewarding. For Faith, entrepreneurship is not just a career path but a way of life that combines personal fulfillment with the opportunity to contribute to the well-being of others.
Business Profile
ChuChu Softies is a social enterprise dedicated to tackling period poverty in Africa by providing affordable and eco-friendly reusable sanitary pads. With millions of women and girls lacking access to sanitary products due to poverty, ChuChu Softies aims to bridge this gap by offering a sustainable solution. Through extensive research across West, Central, and East Africa, the team identified the dire need for accessible menstrual hygiene products. Many resort to unhygienic alternatives like rags, socks, and tissues, leading to health complications and even exploitation. To address these challenges, ChuChu Softies manufactures reusable pads made from laboratory-certified fabrics that are eco-friendly, comfortable, and durable. By selling directly to users and employing a B2B model for those in need, ChuChu Softies ensures widespread access to quality sanitary pads. This initiative not only promotes menstrual health but also contributes to environmental sustainability, offering a solution to both period poverty and climate change in Africa.
