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The Ultimate 24-step Process for Creating a New Business

Disciplined Entrepreneurship Expanded & Updated by Bill Aulet is a significantly upgraded and expanded edition of the international best-selling entrepreneurship book. It encompasses 10 years of additional experience using the methodology, providing a comprehensive guide to successful startup ventures. This book is a valuable resource for educators of young entrepreneurs aiming to inspire and guide young job creators towards entrepreneurship as a viable career choice.

“Entrepreneurship is not only a mindset but a skill set. The 24 Steps presents a practical step-by-step process to channel the creative spirit to maximize the chances of success and ultimate impact.” – Mitch Kapor, Founder at Lotus Development Corporation

Discover the ultimate guidebook that unveils a comprehensive, step-by-step roadmap for aspiring entrepreneurs. This remarkable book offers a meticulously crafted framework consisting of 24 interconnected steps, designed to enhance the likelihood of entrepreneurial success. What sets it apart is its non-linear approach, allowing entrepreneurs to navigate their journey in a flexible and adaptable manner. Moreover, readers will uncover a treasure trove of invaluable insights and practical advice, empowering them to embark on their entrepreneurial endeavours with confidence.

Readers will also find:

  • The number-one process reason that new ventures fail
  • Entrepreneurship is not an art, but rather a craft that can be learned
  • How the best idea or product is no assurance at all that you will win―there is much more

Two Reasons Why This Book is Great for Educators:

  • Comprehensive Methodology: The 24-step framework provides a structured approach to entrepreneurship, empowering educators to teach a methodical and proven path to successful startup ventures.
  • Practical Implementation: The book offers ground-level entrepreneurial tactics that can be implemented immediately, aiding educators in providing actionable guidance to young entrepreneurs.

Disciplined Entrepreneurship was used as a resource by The Entrepreneurial Leadership
at African Leadership Academy to design a Start-Up module in 2021. The module helped
Student Enterprise teams move from Problem Identification and Market Segmentation to Product
Launch in 12 weeks.

About the Author:

Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and a Professor at the MIT Sloan School of Management. He is a successful entrepreneur and is renowned for changing the understanding, teaching, and practice of entrepreneurship globally.

As an Educator, in 2021, he was awarded by the United States Association for Small Business and Entrepreneurship (USASBE) as the Entrepreneurship Educator of the Year. In 2019, the Deshpande Foundation recognized him for Outstanding Contributions to Advancing Innovation and Entrepreneurship in Higher Education. In the past few years, he has also been recognized by multiple organizations for his leadership in the field such as the Boston Globe, Poets & Quants (Favorite Professor), and MIT itself.

Bill lives in Cambridge, Massachusetts, with his wife of over 40 years and they have four grown sons and two grandchildren. He is a former professional basketball player in England and recently won a gold medal in the sport at the 2023 U.S. National Senior Games.

Bill holds a bachelor’s in engineering from Harvard University and a master’s degree from the MIT Sloan School of Management.

Lynn Brown
Lynn Brown
Lynn is a content marketer that focuses on brand storytelling through digital platforms. Skilled in a background of web development, search engine optimization and content production, Lynn is excited to utilize over 10 years’ experience in digital marketing to help grow the ecosystems that support Africa’s very young entrepreneurs to ensure their success.

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