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Vanessa Ishimwe – Marketing and Communication Strategies

About Anzisha’s Case Studies

Through this series, we seek to illustrate to youth that entrepreneurship, as a career choice, is within their reach. While we designed the catalogue primarily for use in high schools and at the undergraduate level, the cases could serve as foundational texts or enrichment tools in other settings. Our goal is to enable the success of the case method in the context of youth entrepreneurship.

About the Entrepreneur

Vanessa Ishimwe's entrepreneurial journey exemplifies the power of education and community empowerment. Through her organization, Youth Initiative for Development in Africa (YIDA), she has addressed the educational needs of refugee children in Uganda's southwestern region, making a significant impact in their lives. Vanessa's story showcases the transformative potential of entrepreneurship and highlights the importance of perseverance, effective communication, and nurturing relationships in creating meaningful change through education.

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