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Sergio Tabe Ashu – Turning Financial Hardship into Entrepreneurial Success

About Anzisha’s Case Studies

Through this series, we seek to illustrate to youth that entrepreneurship, as a career choice, is within their reach. While we designed the catalogue primarily for use in high schools and at the undergraduate level, the cases could serve as foundational texts or enrichment tools in other settings. Our goal is to enable the success of the case method in the context of youth entrepreneurship.

About the Entrepreneur

Sergio's journey as an entrepreneur is deeply rooted in his childhood experiences and the challenges he faced while growing up. Raised by a single mother, he quickly learned the harsh realities of life. With his mother struggling to make ends meet through agricultural activities, Sergio's family faced financial instability, often resulting in them being unable to afford basic necessities like education. Despite the hardships, Sergio was determined to make a difference. Recognising the value of education, he dedicated himself to academic excellence, using his intellect to not only excel in his studies but also to help his peers navigate their own educational journeys. By tutoring junior students and sharing his knowledge, Sergio found a way to contribute to his family's income while also empowering others to succeed.

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