About Samira
Samira is a passionate advocate for wellness, justice, and community. With a background in law and a strong drive for social impact, she blends entrepreneurship with activism to create meaningful change. She is the founder and CEO of Aadun, a perfume oil brand rooted in African heritage and mental wellness. Her innovative spirit also led to the development of a mobile application acquired by Nigeria’s National Drug Law Enforcement Agency. Outside her professional life, Samira is a dedicated volunteer with the I Choose Life Foundation and a former women’s football team captain. Her love for literature fuels her creativity, and she remains an active member of several book clubs.
About Aadun
Aadun is an Afro-centric perfume oil brand designed at the intersection of culture, wellness, and sustainability. Focused on promoting emotional well-being through scent, Aadun creates therapeutic fragrance blends that celebrate African identity while supporting mental clarity and self-care. With a strong emphasis on ethical production and local sourcing, the brand also champions youth empowerment and gender equality through a women-led leadership structure and event-based hiring. Aadun connects with customers through pop-ups and digital platforms, particularly Instagram, creating an immersive brand experience. With plans to expand its product line and reach, Aadun aims to become a leading name in Africa’s wellness and beauty space.
